Upgrading to the latest and greatest is the trend. We upgrade our cell phones, our televisions to flat screens, our computers, IPods, DVD to BluRay, etc. Every year, a newer, better, faster product is begging us to upgrade.
We have fallen into the trap of getting the ultimate upgrade to everything we own. Cell phones are a good example. We have been conditioned to upgrade to a new phone every 2 years so we can get the latest gadgets. It seems the old phone just does not have the staying power it did when it was new. Did you know your battery was designed to last 18 months? Coincidence? Hardly, but that is another subject. So you go to your phone provider and they offer you a fantastic deal on the latest phone if you will sign for two more years. We all do it because it is easy, but what does easy cost us?